Key Roles and Strengths

  • Key Account Management.
  • New Business Development.
  • Event Consultation & Management.
  • PR & Advertising Strategist.
  • Proposal Preparation & Presentation.
  • Contract Negotiation.
  • Resources Management.
  • Networking & Relationship Building.

Key Roles

Responsible for planning, consulting and coordinating all aspects of events to meet the objectives and needs of clients, both remotely and on-site. Function as the key person that innovates with much creativity to introduce new ideas to all events that has been managed since 2005. Accountable for the collaboration with vendors to meet high demand in the most cost-effective manner, generating the greatest ROI to the company. Responsible for the negotiation, submission, contract management and purchase orders for an average of MYR1.2 million events annually solely.
2009 & 2010 Key Projects and Results:
Intel KM GPS Dinner 2010
Project Brief
  • A finale dinner for more than 700 employees with distinguish guests from abroad.
  • A highly anticipated and high expectation event for KM GPS.

Project Key Roles
Project lead and event producer
– Involved in the entire conceptualisation of the event – from creating a very meaningful theme, design and production. Being the focal and main coordinator between various parties and event manager & producer of event. Given the responsibility to bring celebrity artists and emcee, performing acts across Malaysia and internationally for the event.

Greenwood Airvac UK Marketing & Branding (On going)
Project Brief
  • To assist and provide professional consultation on company’s marketing plan and branding strategies in Malaysia and South East Asia.
  • To develop marketing tools – custom booth, outlet display fixtures, print materials and advertisements.

Project Key Roles
Project lead and external consultant
– To understand and identify the local market needs and develop marketing and advertising strategies

Intel GAR Service Award Redemption Program (2009)
Project Brief
  • An inaugural and pilot project between Intel, which involves a turnover of RM1.5million.
  • A reward and redemption program for Intel employees from the Greater Asia Region who have served Intel for more than 5 years.
Project Key Roles
Project lead – responsible for analyzing the project requirements in terms of IT development, human resources, logistics and warehousing, SOP, vendor sourcing and contract negotiation, deployment and progressive monitoring of the redemption program. To ensure that all job scopes laid out by Intel are met in the most cost and resources effective manner.
Penang International Food Festival (2009)
Project Brief
  • One of the mega events for Federal Govt. and Penang Tourism Action Council in their calendar of events of 2009
  • A 3 days event which consists of these major sectors – Penang Hawker Delights, iFoodex and Battle of Chefs
  • Estimated number of visitors over 3 days were close to 80000 pax.
  • More information on Penang International Food Festival 2009 can be read here and view thevideo.
Project Key Roles
Project lead – for Penang Hawker Delights and focal person between the Penang Tourism Action Council(PTAC), Intranasionale Event Management and Penang Chef Association. Work closely with PTAC to ensure all event logistics, facilities setup, staging, audio and visual equipments and promotional activities are in order.
First Solar Family Day 2009
Project Brief
  • First Solar’s inaugural event for employees and family members
  • 3200 attendees
  • Exciting activities for all demographic group
Project Key Roles
Project lead – to come out with something new and exciting for employees and family members between a limited budget provided by First Solar. Propose and plan the event for customer, coordinate and manage event crew and vendors professionally resulting in a pleasant working experience for all.
A memorable event for all parties involved – working committee, employees and family members.

Past Project Brief

Projects highlighted here are only major projects where i held the responsibility of a Project Lead. For more information on each project, please drop me an email.
  •  Intel Career Fair 2005
  •  Intel Sports Carnival 2005
  • Intel Career Fair 2006
  • Intel F1 Road Show
  • Intel Earth Day Opening & Closing Ceremony
  • Intel HRT Night
  • Mattel Annual Dinner
  • Khoo Kongsi Centennial Celebration
  • SMIDEX 2006
  • SMIDEC 2006
  • Era Property Fair
  • Globetronics Annual Dinner
  • Plexus Plant Opening and Annual Dinner
  • Intel Logistics Family Day
  • Intel Malaysia 35 Years Anniversary
  •  Intel ECG 30 Years Celebration
  • Intel HR Night
  • Intel Service Awards
  • Marvell Family Day
  • Dynacraft Supervisory Night
  • Dynacraft Appreciation Dinner
  •  Intel KSM Dinner
  • Mattel Malaysia Carnival
  • Eng Tek TEAM Annual Dinner
  • Munich Re Takaful Malaysia Branch Launching
  • Radisys Malaysia Launching
  • Craig Barrett (Intel Chairman of the Board) Visit to Malaysia First Solar Family Day
  • Intel 40 Years Celebration
  • Globetronics Sports Day
  • Intel PDC Family Day
  • Intel HR Night
  • Penang International Floral Festival by Penang State Government
  • Penang International Food Festival by Ministry of Tourism
  • Zoom! Home Stay Balik Pulau Program by Ministry of Tourism
  • Jabil Global Services Annual Dinner
  • Intel KM GPS Annual Beach Olympics Intel GAR Service Award Redemption Program
  • Plexus Annual Dinner
  • Globetronics Annual Dinner
  • Greenwood Airvac UK Marketing & Branding (on going)
  • Intel KM GPS Dinner 2010
  • Intel ATDM Annual Dinner 2010
  • CIMB Campaign for a Lane (2nd Edition) 2010
2011 & 2012
  • Symantec Conferences & Workshop
  • Symantec Appreciation Events – dinners and golf tournamnents
  • Sharp 100 Years Celebration events
  • Sharp Business Conference
  • CIMB CNY Luncheon
  • The Green War
  • Sharp Turtle Release Program
  • Sharp Tree Planting
  • Intel Fashionista Fashion Show
  • Intel ISG Dinner
  • Intel PGAT Dinner
  • St Jude Medical Annual Dinners
  • Prudential RAAPN 2011 & 2012
  • World Press Photo Exhibition 2012
  • Georgetown Literacy Festival (part of Georgetown Festival) 2012
  • My Penang, My Experience Launch
  • Continental Family Day


Andrew is the founder or an event management and creative agency KOMUNIKATIN which is based in Penang, Malaysia. He and Komunikatin have clients in various part of Malaysia and world wide.

His business focuses on delivering quality and memorable services to clients and end user and he has a philosophy of creating pleasant and professional working experiences with clients.

There is no event or job too big or too small for Andrew. All events and jobs are equally important and there is only one way of doing it – The Best Way.